Every day, more and more people turn to Internet search engines to find the products and services they need. As an online business owner, you already understand the importance of your web site's search engine placement. It's becoming more important all the time. More and more, search engine rank is crucial to the success of your online business.
A software program, (known as a "robot", "spider" or "crawler") reads or indexes the web pages, follows links between pages and sites, and collects information stored for later use. The information collected is analyzed into an "index" which is a large database of all the sites the crawler visited and read.
When you search using one of these search engines, you are really searching the index or database. The results produced by the search engine will depend on the contents or website competition in the index. Each page stored in the database directory are ranked based on the contents of each web page, including the title of the page, meta tags, text, images etc.
Altering the information contained in your web pages and site, will cause the entries in the index for your site to change, although this will only happen after the search engine's software has seen and indexed your new content.
Whenever a user searches using a keyword or keyword phrase, the search engine searches through the index to find the word(s) or phrase and returns the matching results. Modifying your web page can make your site more or less relevant in the search results.
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